Prada, Chloé, Max Mara, and Boo George

Fashion photography is foremost designed to showcase luxury clothing—a motivation sometimes forgotten when leafing through glossy magazine spreads with exotic, underwater shots of designer gowns or bodies bearing no garments at all. Inez & Vinoodh are masters of it—defining a lifestyle or mood, sans garment—and Kate Moss is oft a star of it, but in 1911, when famed French magazine editor Lucien Vogel first challenged Edward Steichen to apply fine art photography to fashion, the emphasis was fully on the clothes (in this case, dresses by couturier Paul Poiret in what have been called the first modern fashion photographs ever published). What followed was a breed of photography that combined art with fashion and that gave a woman an idea of how she might look, and feel, wearing the garments.

Turn the pages to 2013—stop in the center of W Magazine’s coveted September issue—and find a new spread by photographer Boo George, winner of The Shot contest by W and the International Center of Photography (ICP) to discover the next generation’s star fashion photographer. Equal parts art and fashion, George’s quiet, romantic, and emotional portraits present the subjects and their clothing in such a beautiful way that as much as we’d like the garments hanging in our closets, we now want George’s prints hanging in our homes. And you can buy the limited-edition prints, here, on Artsy.

But what exactly are the the models wearing?

First image: The model on the left wears a sweater and skirt by Italian fashion house Max Mara and dons a Prada bag. In the rocking chair to her right, a sweater by New York fashion designer Reed Krakoff is paired with a dress by the Belgian born American fashion designer Diane von Furstenberg (formerly, Princess Diane zu Fürstenberg).

Second image: On the left, a sweater and skirt are worn from the French fashion house Chloé, and on the right, the sweater and skirt hail from British fashion house Burberry.

Third Image: All items—top, sweater, and skirt—belong to Italian fashion label Prada (lucky girl).

Read the September issue to see the story and find out where to buy all of the above, and buy a work by the next name to know in fashion photography, Boo George, exclusively on Artsy.

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