The ABCs of Frieze Week

Do Your Homework:
Heading to London for the art fairs? Use Artsy’s online preview to plan your visit and organize the best approach to seeing all of your favorite pieces. Before the fair opens, browse the preview and contact galleries directly via the inquiry window found beside each artwork. In your inquiry, ask about the price of the work, if it may be placed on hold, and make plans to see it in person. This is also a great opportunity to provide context about yourself and your collection. Download our iPhone app to keep your favorite artworks handy and see them organized by booth, which will help you determine how much time you may need at each fair.
Visit Other Events:
On the occasion of Frieze London and sister fair Frieze Masters, London is transformed into the art world’s temporary capital, teeming with galleries and openings, special events, viewings of private collections, and satellite fairs. Be sure to visit the excellent exhibitions on view at the museums nearby—whether it is at the V&A, at the Royal Academy, or at the ICA, your visits will not leave you wanting.
View Artsy’s Daily Guide to Frieze Week for a thorough list of the city’s must-see events.
Photograph by Graham Carlow courtesy of Graham Carlow/ Frieze