self-proclaimed “art fair of Mexico,” Zona MACO Mexico Arte Contemporaneo
returns this February for its 11th edition. Attracting collectors, artists,
curators, and the general public, Zona Maco had 40,000 visitors last year, and
hopes to top its numbers this year with 115 galleries from 21 countries, four
curated sections, cultural events across the city and above all, its
international showcase of the contemporary art world.
When? Where? How?
Zona MACO will take place February 5th to 9th at Mexico City’s
Centro Banamex (Conscripto 311, Lomas de Sotelo, Miguel Hidalgo). Tickets can
be purchased online through Ticketmaster, here
2. Why visit?
With its tagline “the most important contemporary art window into
Latin America,” Zona MACO is a must-visit destination for contemporary Latin
American art, as well as a global presentation of the current art world. This
year in the fair’s main section visitors encounter top international galleries
selected by José García (Proyectos Monclova, Mexico City), Patricia Ortiz
Monasterio (Galeria OMR, Mexico City), and Ben Loveless (Galerie Nordenhake,
Berlin/Stockholm). Find galleries in the main section, here
3. New Proposals
The New Proposals section is curated by Mirjam Varadinis (curator
at the Kunsthaus Zurich), and will offer a presentation of solo projects by
artists under the age of 35, from 19 international galleries. In this year’s
selection, priority was given to artists living and working in Latin America,
or whose work is inspired by the region.
4. Zona MACO Sur
Zona MACO Sur consists of 21 solo artist presentations and is
curated by Juan A. Gaitán, who is also curator of the upcoming 2014 Berlin
Biennale. Now in its the sixth year, this section focuses on art that considers
the relationship between the individual and a global audience, multiple “ways
of being and of seeing,” and relevant social and political issues.
5. Modern Art
Now in its second year the Modern Art section focuses on
international art created during the first half of the 20th century, with the
purpose of providing context and reflection when considering contemporary art.
Montserrat Albores Gleason, co-founder of independent curatorial and research
project curator PETRA, curates this section.
Zona MACO’s Design section, now in its third year, presents design
studios and galleries with the aim to foster communication and collaboration
between artists, designers, and galleries. Designers included in the section
produce limited editions objects, exclusively for the fair. This year the
section is curated by Cecilia León de la Barra, an industrial designer and
7. Awards Courtesy of Tequila 1800 and Purificación García
Tequila 1800—a brand owned by Casa Cuervo, which has been involved
with Zona MACO for 10 years—presents Colección 1800awards
to recognize emerging and mid-career artists represented at the fair. Last
year’s winners were
, Agustín González, Manuel Rocha, and Runo Lagomarsino.
Renowned Spanish clothing brand Purificación García established
its Latin American Photography Acquisition Award in 2011, to support Latin
American photographers, while building its own collection. The award, open to
all Latin American photographers, was presented to Brazilian artist Montez Magno and Mexican duo
Lake Verea last year.
8. 89plus Americas Marathon: Autoconstrucción
Curated by Hans Ulrich Obrist and Simon Castets,
and inspired by Serpentine Gallery’s annual Marathon series, Mexico City’s
Fundación Jumex Arte Contemporáneo hosts the 89plus Americas Marathon, in
tandem with Zona MACO, on Feb. 8th from 10am to 10pm. The Marathon is a dynamic
conference that brings together young practitioners from a range of disciplines
born during our after 1989, with renowned artists and thinkers, to engage in
discussions of technology, globalization, and collectivity. Included in the
series is artist
9. The “Less than $2,500” Program
in 2012 to attract new collectors, Zona MACO’s “Less than $2,500” program
ensures there is affordable and accessible art at the fair. An extension of the
fair’s mission to stimulate collecting in Mexico, the program facilitates the
process for new collectors by gathering art priced below below $30,000 MXN
($2,500 US), created by an international selection of young artists, in one
space. The fair hopes to encourage the attitude “collecting is not a luxury,
but a way of life.”
MACO Gives Back
Zona MACO makes an effort to support and engage nonprofits and foundations
doing social work with an interest in the promotion of art. The organizations
are invited to participate in the fair, give presentations, and host
activities. This year’s organizations include Mexico Vivo, SOMA,
FONCA-CONACULTA, Aprendiendo a través del arte (Learning Through Art), and
Inclúyeme (Include me).