“Fountain” of our Time

Elena Soboleva
Oct 23, 2012 2:44PM

For nearly ten years, starting in the late nineties, art and money had sex in public. Lots of it. And really publicly.  - Jerry Saltz

In the new (art)world order, lists of the richest artists are nothing out of the norm, but rather like another tabloid or page six story - sensational yet predictable.  The art market is constructed, examined and written about with what seems to be an unyielding curiosity which doesn’t dissipate or tire its readers but rather reaches new and more thrilling heights with every season.

 Jeff Koons and Damien Hirst are two artists whom art history will certainly remember though it may not be for the work nor their record prices. What they aspire to achieve is a conceptual and ultimately Duchampian jest,  which is the Fountain of our time. 

What is the point of denying the art market when it is actually a laborious construct  of these artists and their most iconic work of art in itself.  And if it is, then are we vandals, stakeholders or unwilling participants? 

Quote from: (How to Make It in the Art World, New York Magazine, April 22, 2012 __http://nymag.com/arts/art/rules/reject-the-market-2012-4/)

Elena Soboleva