Start 2016 with These 5 Gallery Resolutions
Installation view of Esther Schipper’s booth at Art Basel in Miami Beach, 2015. Photo by Oriol Tarridas for Artsy.
A year ago, Artsy launched Gallery Insights as a resource for galleries to better understand the online trends that are transforming the art world. Whether or not digital matters for artists, galleries, and collectors is no longer the question—there are endless choices to be made on how to make the best use of online tools and platforms.
From our webinar with social media experts, to an analysis of Instagram collecting trends, to a breakdown of SEO for the art world, we’re proud to continue to offer data-driven insights on the changing digital landscape.
As the new year approaches, we’re sharing a collection of highlights from the past year to help make 2016 your best year yet.
Don’t miss our upcoming season, which will kick off in January with a comprehensive guide to art fairs, drawing from almost 60 fairs with exclusive data from Artsy.
Happy holidays from the Gallery Insights Team!
________
Resolution 1
Pre-sell every piece before every fair.
With hundreds of works and the very real issue of fair fatigue, it’s vital to get your work in front of collectors first. With simple strategies like optimizing the time you upload artwork, you’ll make that fair booth investment count. Read more »
________
RESOLUTION 2
Convert your social media network into enthusiastic exhibition-goers.
Make use of free tools to identify influential users and target content to spread your reach. Expanding your network takes planning, but the payoff can be huge. Read more »
Installation view of Xavier Hufkens’s booth at Art Basel in Miami Beach, 2015. Photo by Oriol Tarridas for Artsy.
________
RESOLUTION 3
Invest in digital real estate that is as appealing as your gallery space.
Over the past year, web users made nearly 200 million Google searches for the top 10,000 artists. Make sure your artists’ work is visible even after their show closes by building a strong web presence. Read more »
________
RESOLUTION 4
Add millennial and tech-savvy collectors to your rolodex.
The hype is real—our survey found that almost a third of collectors have purchased works they discovered on Instagram. Give collectors a reason to follow you. Read more »
________
RESOLUTION 5
Close sales over email every time.
As many as 50% of sales opportunities are lost because of poor communication from galleries to collectors. From long-winded responses to forgetting to include a high quality image, make sure your gallery employees close sales with every send. Read more »
Elena Soboleva (@elenasoboleva) is a contemporary art Specialist at @Artsy. She works with collectors, manages art fair sales, and develops curatorial programming. She studied economics and art history and writes about the art market and online trends.
