The Medium is the Message

Elena Soboleva
Oct 23, 2012 10:57PM

In modern thought, (if not in fact)
Nothing is that doesn't act,
So that is reckoned wisdom which
Describes the scratch but not the itch.

Stanza from Shakespeare's Troilus and Cressida, referenced in Marshall McLuhan, Understanding Media: The Extensions of Man (New York: Signet, 1964)

Elena Soboleva
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