OVERRIDE | A BILLBOARD PROJECT
SEPTEMBER 17 –OCTOBER 7, 2018
OVERRIDE | A Billboard Project is a cutting edge citywide public art initiative, presented by EXPO CHICAGO and the City of Chicago’s Department of Cultural Affairs and Special Events (DCASE). Displayed throughout Chicago’s City Digital Network (CDN), the citywide exhibition ran from September 17–October 7, 2018 to align with the seventh annual exposition.
Placing artwork within this public context and the broader presentation of billboard advertising, OVERRIDE takes its name from industry terminology referring to the continuation of an outdoor advertising program beyond a contracted period. Fully integrated into the language of advertising and local familiar signage, each of the works included within the OVERRIDE program present the opportunity for artists to intercept and push the boundaries of how visual culture is disseminated in our increasingly image-based environment. Selected from EXPO CHICAGO 2018 Exhibitors, the artists included each engage with the medium in a dynamic way, from existing projects that seamlessly extend toward a conceptual continuation of their current practice, to new works created specifically for this context.
Building upon the City of Chicago and DCASE’s longstanding commitment to public art, OVERRIDE provides EXPO CHICAGO a key opportunity beyond Navy Pier to showcase works by leading international artists in neighborhoods throughout the city.