'Registered Trademarks' by Luc Waring at Imitate Modern

Imitate Modern
Mar 1, 2017 4:48PM


Luc Waring's new solo-exhibition Registered Trademarks, explores how we, both as individuals an a society, have internally registered luxury branding through advertisements. The exhibition will commence with the opening celebration at Imitate Modern Gallery in Mayfair on Thursday 16th March and is on show until 27th March.

For this exhibition, Waring's major source of influence comes from today's metropolis, since advertisements make up the large majority of the images we see around us. As Duchamp used the urinal as his everyday 'readymade', Waring explains: 

"I use the most commonly viewed phenomena in our environment: advertisements. To me, these are internationally relevant 'ready-mades' of today." 

Academically, advertisements have been categorised as 'low art', as opposed to the 'high art' shown in galleries and museums. As a continuation from artists such as Andy Warhol and Jeff Koons, this exhibition blurs the academic distinction between 'high' and 'low' art. Everyday advertising recreated for the gallery; house paints and aerosol alongside oil paints, etchings and hand-stretched cotton canvases.   

The source materials for this exhibition range from a 1970s Dior campaign to today's Vogue content. Waring's style has evolved from his roots in Street Art and Pop Art to his more recent love and respect for the ideas and style of Abstract Expressionism and European Modernism. These works illustrate his six-year journey as a professional artist, both stylistically and conceptually. 

Imitate Modern