optional features shown
Zach Nader
Courtesy of the exhibitor:
About the work: "optional features shown" is comprised of segments of car commercials in which the text and representations of cars and people have been digitally replaced. Using a software tool meant to aid in the removal of minor imperfections, the replacement of areas too large for the system to handle is requested. The resulting visuals reflect upon the scripted nature of image creation and editing. The all context, no content of this video points to the reliable nature of product choice and advertisement: New features are introduced, another exotic locate appears, but nothing has changed.
Zach Nader
