Dave Lefner | LA's Vintage Signs

Sue Greenwood Fine Art
Sep 27, 2017 11:20PM

We are proud to share this Los Angeles Times article on gallery artist, Dave Lefner, who currently has an exhibition at the Pasadena Museum of California Art through January 7th, 2018. New work by the artist is also currently showing in our Vintage Group Exhibition through October 30, 2017.

Read the full article by R. Daniel Foster here: http://www.latimes.com/entertainment/arts/la-ca-cm-dave-lefner-pmca-20170916-htmlstory.html

If you love L.A.'s vintage signs, this show's for you: One artist's retro take on sun-bleached neon

By R. Daniel Foster

Dave Lefner's "The Rialto South Pasadena" (detail), 2012. Reduction linocut in 17 colors, 22 inches by 33 inches. (Dave Lefner)

No, these are not doctored photographs. That’s the response artist Dave Lefner often proffers when asked about his reduction linocut prints. We may live in a Photoshopped world, but Lefner creates his buoyant depictions of retro Los Angeles through a laborious hand-printing process Picasso popularized in the 1950s.

The resulting prints — often of sun-bleached neon signs with shadows cast by the fading sun — are on display at the Pasadena Museum of California Art through Jan. 7.

Lefner creates the prints by carving successive layers from block-mounted linoleum etched with the artist’s drawings. Each layer is inked with a new color and then hand-cranked through a 30-by-50-foot Conrad press at his downtown Brewery studio. A nine-color print requires as many passes for each limited-edition linocut. His max so far: 17 colors.

Dave Lefner's "Circus Liquor," 2011. Reduction linocut in 10 colors, 30 inches by 20 inches. (Dave Lefner)

Dave Lefner's "The Los Angeles II," 2009. Reduction linocut in eight colors, 13 inches by 36 inches. (Dave Lefner / Collection of Ric and Jen Serena)

The potential for error in the monthlong operation is legion — which is why reduction linocuts are termed “suicide prints.” Rendered in the vinyl sheen of oil-based ink (Lefner has been asked if he spikes his medium with glitter), the rusted signs harbor a note of disquiet. Blight feels suspiciously bright.

Lefner began photographing Pop Art 25 years ago as genesis for his linocut drawings. He’s often keyed to historic theater marquees: the Orpheum, Palace, Los Angeles, Rialto. In Lefner’s hands, the Miracle Mile’s 1936 El Rey signage is an Art Deco confection: a tightly cropped tumble of neon tubing that curls around fat letters, backed by a chroma-rich sky. Los Angeles’ relentless sun blares, turned ominous by those dire shadows.

Lefner augments all that sun-shadow polarity by letting blank paper stand in for white paint. It helps further delineate the “perfect hard edge” he fell in love with long ago.

“That white element keeps the integrity of the paper,” said Lefner, 47. “It takes you off the page.”

Dave Lefner
The El Rey Theater, 2017
Sue Greenwood Fine Art

Dave Lefner's "The Cameo," 2008. Reduction linocut in seven colors, 36 inches by 13 inches. (Dave Lefner)

Sue Greenwood Fine Art