We were left with two groups of works:
-Those that engaged with ideas such as world markets, commerce, and issues of wealth and poverty.
-Those that focused on art as a commodity, especially the value of art objects.
However these two groups lacked sufficient cohesion to be understood as two distinct ideas, so we decided to go through both groups and create more specific genes and tags.
One of the major themes that emerged from the first group was commentary on consumer culture. As a result, the Consumerism
gene was created. This gene includes both artwork taking on the issue as subject matter as well as artworks featuring what could be understood as the iconography of consumerism. The most immediate example would be the branding and logos seen in Pop Art
. Another example would be contemporary photographer Brian Ulrich’s
documentation of empty malls and stores.