Unseen Photo Fair 2016 Programme | All That Hoopla: The Fairest Game at the Fair

Onsite Project  

Friday 23 September, 11:00-21:00  


The Hoopla challenge is a regular entertainment stall at funfairs. Visitors pay a small fee for several attempts to throw a wooden hoop over a prize. For Unseen, artist Clare Strand has collaborated with LhGWR gallery to create a customised hoopla stall, which offers her signed photographic work as prizes. With her interactive Hoopla project Strand introduces us to a new style of presentation and active engagement between photography, artist and audience. Experience a spectacle of flashing lights, fairground smells and false hopes during All That Hoopla: The Fairest Game at the Fair.  

For more information and updates about Face to Face: African Portraiture, visit the official page here. For Unseen's full fair programme and updates, visit the official page here.  


Westergasfabriek Terrein  
1014 Amsterdam

  • Clare Strand, Hoopla, 2016. Courtesy the artist and LhGWR.

Share article