Dieter Rams
German, born 1932
Collected by a major museum
Museum of Modern Art (MoMA)
Selected exhibitions
Design Society,
Victoria and Albert Museum (V&A)
System Design: Over 100 years of chaos in everyday life,
MAKK – Museum für Angewandte Kunst Köln
Less and More: The Design Ethos of Dieter Rams,
San Francisco Museum of Modern Art (SFMOMA)

With his “less, but better” philosophy, Dieter Rams is one of the most influential designers to emerge in the 20th century. The pared-down designs he created during his career-spanning tenure at the German electronics company, Braun, began with his wall-mounted 606 Universal Shelving System intended for the company’s new, modern offices. His many innovations as the leader of the design team at the company paved the way for a new generation of designers focused on simplicity and practicality, including Apple’s Jonathan Ive. Rams was not only ahead of his time when it came to aesthetics; the designer has long been an advocate for the “end to the era of wastefulness,” promoting design that is as environmentally friendly as it is easy to use.