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Herbert Bayer

Austrian-American, 1900–1985

747 followers

Herbert Bayer

Bio

Austrian-American, 1900–1985

Followers
747
Biography

Herbert Bayer was a pioneer of modern typography, graphic design, and advertising. Bayer first studied painting at the Bauhaus under Wassily Kandinsky before being appointed master of the art school’s printing and advertising workshop in 1925. During his tenure, he determined the graphic communications style of the Bauhaus by emphasizing functionality and clarity in composition, integrating photography and photomontage, and designing and establishing Universal—a lower-case, sans-serif typeface—as the standard font for all Bauhaus publications. Bayer immigrated to the United States in 1938 and quickly established himself as a visual consultant for companies such as General Electric and the Container Corporation of America. He helped shape our understanding of modernism by designing exhibitions for MoMA, including “Bauhaus: 1919–1928” and “Road to Victory,” a show in which photographs from World War II were enlarged into dynamic, overlapping photomurals.

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Career Highlights
Learn more about artist insights.
User
Solo show at a major institution
The Museum of Modern Art (MoMA)
Group
Group show at a major institution
The Museum of Modern Art (MoMA), and 6 more
Institution
Collected by a major institution
Tate, and 1 more
Publication
Reviewed by a major art publication
Artforum, and 1 more
Fair
Included in a major biennial
Venice Biennale National Pavilion, and 3 more
Biography

Herbert Bayer was a pioneer of modern typography, graphic design, and advertising. Bayer first studied painting at the Bauhaus under Wassily Kandinsky before being appointed master of the art school’s printing and advertising workshop in 1925. During his tenure, he determined the graphic communications style of the Bauhaus by emphasizing functionality and clarity in composition, integrating photography and photomontage, and designing and establishing Universal—a lower-case, sans-serif typeface—as the standard font for all Bauhaus publications. Bayer immigrated to the United States in 1938 and quickly established himself as a visual consultant for companies such as General Electric and the Container Corporation of America. He helped shape our understanding of modernism by designing exhibitions for MoMA, including “Bauhaus: 1919–1928” and “Road to Victory,” a show in which photographs from World War II were enlarged into dynamic, overlapping photomurals.

Career Highlights
Learn more about artist insights.
User
Solo show at a major institution
The Museum of Modern Art (MoMA)
Group
Group show at a major institution
The Museum of Modern Art (MoMA), and 6 more
Institution
Collected by a major institution
Tate, and 1 more
Publication
Reviewed by a major art publication
Artforum, and 1 more
Fair
Included in a major biennial
Venice Biennale National Pavilion, and 3 more
Articles Featuring Herbert Bayer
The Bauhaus
Mar 20th, 2019
The Bauhaus
What Steve Jobs Learned from the Bauhaus
Oct 10th, 2017
What Steve Jobs Learned from the Bauhaus
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