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Item Idem

French, b. 1977

78 followers

Item Idem

Bio

French, b. 1977

Followers
78
Biography

Item Idem, the pseudonym for Cyril Duval, cites a line from Jenny Holzer’s “Truism” series as his artistic credo: “Use what is dominant in a culture to change it quickly.” His diverse body of conceptual work fuses fine art, design, fashion, and popular culture to examine contemporary social codes and systems of valuation. Especially interested in physical and digital branding strategies, Item Idem subverts ubiquitous logos and traditional marketing structures in his irreverent sculptures and installations. For Big Beacon (2008), Item Idem fused a monumental Chanel logo with the scale and color scheme of a freestanding McDonald’s sign, in effect questioning mass consumerism and luxury consumption.

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Career Highlights
Learn more about artist insights.
Top emerging
Emerging representation
Represented by up-and-coming galleries.
Group
Group show at a major institution
Garage Museum of Contemporary Art
Biography

Item Idem, the pseudonym for Cyril Duval, cites a line from Jenny Holzer’s “Truism” series as his artistic credo: “Use what is dominant in a culture to change it quickly.” His diverse body of conceptual work fuses fine art, design, fashion, and popular culture to examine contemporary social codes and systems of valuation. Especially interested in physical and digital branding strategies, Item Idem subverts ubiquitous logos and traditional marketing structures in his irreverent sculptures and installations. For Big Beacon (2008), Item Idem fused a monumental Chanel logo with the scale and color scheme of a freestanding McDonald’s sign, in effect questioning mass consumerism and luxury consumption.

Career Highlights
Learn more about artist insights.
Top emerging
Emerging representation
Represented by up-and-coming galleries.
Group
Group show at a major institution
Garage Museum of Contemporary Art