Lala Serrano
Spanish, b. 1985
Lala Serrano, a Spanish photographer who initially studied Advertising, has been pursuing photography since her late twenties.
With a strong advertising influence and inspired by her experiences after living in Rome, London, Los Angeles and Sydney, she understands photography as a process of exploring the world and the medium and the best way of recording personal experiences.
She brings us different common moments which can go unnoticed by our eyes and she wants to bring them closer so that we can make a pause and contemplate them as high art.
Sometimes washed-out colors, others vivid, she wants to show details and banal objects as poetry of everyday life.
Lala works in analogue photography, both in 35mm and 120mm and she uses color film for its capacity to express both an aesthetic as the feeling of nostalgia.
Spanish, b.1985, Madrid, Spain. Based between USA and Spain.
Submitted by MvVO ART
