Informed by his experiences working variously as “a jewelry salesman, parking attendant, stock-room associate, busboy, banquet server, room service server, prep cook, and graphic designer,” Norman Ibarra infuses all of his design projects with wit, grit, and great attention to the unique details of each of the clients for whom he works. The processes of letterpress, silkscreen, and illustration shape his aesthetic, which ranges from densely detailed to coolly minimal. True to the 21st century, his work alternates between the handcrafted and the digital. Ibarra has designed punchy, distinctive logos for a variety of companies, signage and way-finding systems, books, posters, and a logotype for a Chinatown, New York, food-finding app. Among his most whimsical works is Metrodeck, a full deck of playing cards composed of found New York City subway Metrocards printed with delicate illustrations of its landmarks.