Multimedia and digital artist Parker Ito is known for his manipulations of found imagery and web-based systems of communication. “I am passionate about the internet, and making work about the effects that the internet has had on traditional objects is the most honest thing I can do,” he has said. Ito’s works often make use of non-traditional art materials, such as reflective 3M Scotch-lite fabric, automotive paint, and vinyl. He is known for the high volume of his output—sometimes under different names—and his sense of humor. He does not consider himself a conceptual artist, but says his work is rooted in “konceptualism,” which he describes as “similar to when people spell the word ‘cool,’ ‘kewl’ or ‘kool.’”