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Rancourt/Yatsuk

American, b. 2007

8 followers

Rancourt/Yatsuk

Bio

American, b. 2007

Followers
8
Biography

Justin Rancourt and Chuck Yatsuk are self-proclaimed “lifestyle” artists, staging socially conscious, often interactive works of visual and performance art. Basing their artworks on American leisure activities and domestic life, Rancourt / Yatsuk seek to both cut through and engage in the tricks and secrets of internet-based marketing. Phase IV, for example, was inspired by housing developments in Florida built on swampland and scams, which stand now as failed ideals. In Phase IV, fictitious realtor Don Donavucci hosts an open house and attempts to sell a modular stucco home, addressing and exposing the underbelly of urbanization, human ecology, and unsustainable building practices in the process. The duo mobilizes the suspension of disbelief which the internet allows to reveal questionable marketing tactics, all while asking viewers to think critically and cynically.

Career Highlights
Learn more about artist insights.
Top emerging
Emerging representation
Represented by up-and-coming galleries.
Biography

Justin Rancourt and Chuck Yatsuk are self-proclaimed “lifestyle” artists, staging socially conscious, often interactive works of visual and performance art. Basing their artworks on American leisure activities and domestic life, Rancourt / Yatsuk seek to both cut through and engage in the tricks and secrets of internet-based marketing. Phase IV, for example, was inspired by housing developments in Florida built on swampland and scams, which stand now as failed ideals. In Phase IV, fictitious realtor Don Donavucci hosts an open house and attempts to sell a modular stucco home, addressing and exposing the underbelly of urbanization, human ecology, and unsustainable building practices in the process. The duo mobilizes the suspension of disbelief which the internet allows to reveal questionable marketing tactics, all while asking viewers to think critically and cynically.

Career Highlights
Learn more about artist insights.
Top emerging
Emerging representation
Represented by up-and-coming galleries.
Articles Featuring Rancourt/Yatsuk
30 Artists to Watch at Frieze London
Oct 8th, 2015
30 Artists to Watch at Frieze London
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