Saul Bass
American, 1920-1996
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Collected by a major museum
Museum of Modern Art (MoMA)

From the 1950s through the ’90s, Saul Bass created some of cinema’s most enduring images and was responsible for era-defining logo designs. Influenced by both the look and ideologies of Russian Constructivism and the Bauhaus, Bass channeled the hard-edged, boldly colored abstractions of the two into his commercial work, which includes the renowned AT&T and United Airlines logos, as well as title sequences for classic films, including Vertigo, Goodfellas, and Anatomy of a Murder. Bass’s film work incited an interest in title design and placed him in the pantheon of auteurs, with collaborators like Alfred Hitchcock and Otto Preminger. Bass’s work was founded on a belief that design should, first and foremost, resonate with its viewers. “The challenge in design is always to establish communication with human warmth—to create an emotional identification between the subject and the …

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