Alfredo Jaar, ‘A Logo for America’, 1987, Guggenheim Museum

Under the Same Sun: Art from Latin America Today, Guggenheim UBS MAP Global Art Initiative,
June 13–October 1, 2014

Original animation commissioned by Public Art Fund for Spectacolor Sign, Times Square, New York, April 1987

Solomon R. Guggenheim Museum, New York, Guggenheim UBS MAP Purchase Fund

About Alfredo Jaar

Chilean-born artist, architect, and filmmaker Alfredo Jaar creates installations, photographs, films, and community-based projects that explore issues around humanitarian crises and the relationship between the First and Third Worlds. Probing the contemporary over-saturation of media images and the limitations of art in representing atrocities, Jaar draws attention to global power and exploitation. Perhaps his best-known work, This Is Not America (A Logo for America) (1987) consisted of a sequence of projections overlooking a U.S. army recruitment station in Times Square, including the outlined map of the U.S. with the words “This Is Not America” written across, and the word “America” superimposed over all the Americas—North, Central, and South. “There's this huge gap between reality and its possible representations. And that gap is impossible to close,” Jaar has said. “So as artists, we must try different strategies for representation.”

Chilean, b. 1956, Santiago, Chile, based in New York, New York