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A.M. Cassandre

Dubonnet, 1933

3 sheets, dimensions for each
15 × 11 5/8 in
38.1 × 29.5 cm
Sold
location
New York
About the work
Rennert’s Gallery
New York
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Cassandre’s most popular and enduring advertising idea was for Dubonnet, an odd aperitif created …

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Cassandre’s most popular and enduring advertising idea was for Dubonnet, an odd aperitif created with fortified wine, herbs, spices and quinine. It’s basically the French version of the gin-&-tonic: a drink invented so French Foreign Legionnaires in North Africa could get the quinine down. For a commercial market, …

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Publisher
Alliance Graphique, Paris
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Save
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About the work
Rennert’s Gallery
New York
Follow

Cassandre’s most popular and enduring advertising idea was for Dubonnet, an odd aperitif created …

Read more

Cassandre’s most popular and enduring advertising idea was for Dubonnet, an odd aperitif created with fortified wine, herbs, spices and quinine. It’s basically the French version of the gin-&-tonic: a drink invented so French Foreign Legionnaires in North Africa could get the quinine down. For a commercial market, …

Read more
Publisher
Alliance Graphique, Paris

A.M. Cassandre

Dubonnet, 1933

3 sheets, dimensions for each
15 × 11 5/8 in
38.1 × 29.5 cm
Sold
location
New York
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