Iconic "Magnolia" display shelf designed by Andréa Branzi produced by Memphis Milano, Italy, 1985.
About Andrea Branzi
According to the man himself, “Andrea Branzi is a person who deals with theoretical physics, and sees architecture not as the art of building but as a much more articulated form of thought.” As an architect, designer, educator, and urban planner, Branzi has been on Italy’s cutting edge for half a century. In the 1960s he was a promoter of the Italian Radical movement and one of the founders of the Archizoom Association, an avant-garde design studio that combined theoretical research and practical application in projects like 1969’s No-Stop City, an exaggerated planned anti-utopia. His later Neoprimitivism, documented in the 1985 book Domestic Animals, features natural materials like as raw birch logs to create totemic forms for the home. Branzi is a professor at Politechnico di Milano and a founder of the Domus Academy, the first Italian post-graduate school of design.
Italian, b. 1938, Florence, Italy