Andy Warhol, ‘Apple (FS II.359)’, 1985, Revolver Gallery

Title: Apple (FS II.359)
Medium: Screenprint on Lenox Museum Board
Year: 1985
Size: 38” x 38”
Details: Edition of 190, 30 AP, 5 PP, 5 EP, 10 HC, 20 numbered in Roman numerals, some signed and numbered in pencil.

From his 1985 Ads series, Apple 359 is a screenprint created by Andy Warhol that has appropriated the logo for Macintosh Computers. The logo, which is now as ubiquitous as the fruit itself, maintains the original design and rainbow color scheme, but Warhol adds his trademark sketched lines and vibrant hues to give the original design an unmistakably Warholian influence. He was commissioned by Del Yocam, the first COO of Apple, as a part of the company’s advertising campaign.

The same year this print was created, Warhol encountered Steve Jobs (the founder of Apple) and wrote in his diary about the meeting: “he gave me a lesson on drawing with it. It only comes in black and white now, but they’ll soon make it in color… I felt so old and out of it with this whiz guy right there who’d helped invent it.”

Series: In his Ads series, Warhol explores how these widely recognized emblems, trademarks and logos have become symbolic to the American consumer, whether they are aware of it or not. The series contains images ranging from the Mobil Gas logo to Judy Garland as a spokeswoman for Blackglama Furs. There is no explicit pattern in the images Warhol selected to choose, other than their formation as advertisements for large corporations (with the majority of them being American). While this series was not created until towards the end of his life, these images belong to advertisements from the 1950s and 1960s.

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, PA, United States, based in New York, NY, United States