Andy Warhol, ‘Blackglama ’, 1985, Martin Lawrence Galleries

Blackglama, part of the Ads suite printed in 1985, Judy Garland selling Blackglama minks – this was a famous ad campaign created by Jane Trahey (one of the first women to open her own advertising firm, in 1960) in which famous women were used as the gimmick to sell Blackglama’s elegant products, whose stories could not be told in a photograph. The women were to symbolize everything that the photo of the product (mink coat, etc.) could not convey alone. The photograph was taken by Richard Avedon. The powerful tagline, “What Becomes a Legend most?” was credited with making Blackglama the most powerful name in mink coats within just 2 years.

Signature: Signed by the Artist

Image rights: Martin Lawrence Galleries

Publisher: Rupert Jasen Smith, New York

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, Pennsylvania, based in New York, New York