Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery
Andy Warhol, ‘Rare Set of Three Vintage Press Kits for Andy Warhol (MOMA), Roy Lichtenstein (National Gallery, LACMA & Dallas Museum) and Jasper Johns (MOMA) Exhibitions’, 1989-1997, Alpha 137 Gallery

Here is a unique marvelous set of three complete, original vintage press kits from major US museums hosting retrospectives of works of Andy Warhol, Roy Lichtenstein and Jasper Johns. These were made available exclusively to the media and are rarely found all together in the open market!
Each kit is in a binder, that, when folded measures 12 x 9 but opens up to reveal brochures, press releases, magazines and even a bookmark. Included in this rare lot are:

  1. Press Kit for Andy Warhol Retrospective, February 6 to May 2, 1989, the Museum of Modern Art
  2. Press Kit for: The Prints of Roy Lichtenstein, Organized by the National Gallery of Art, Washington DC, Los Angeles County Museum of Art and Dallas Museum of Art, October, 1994 through August 1995
  3. Press Kit for Jasper Johns: A Retrospective, Museum of Modern Art, October 20, 1996-January 21, 1997
  4. WARHOL PRESS KIT:
    Press kit for the first major international traveling museum retrospective since Warhol's shocking and untimely death in 1987.
    This Kit consists of an ivory colored presentation folder, with the MUSEUM OF MODERN ART logo embossed on the cover, left. Inside are:
    RIGHT HAND SIDE SLEEVE:
    TWO PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, announcing the exhibition with the caption "MAJOR ANDY WARHOL RETROSPECTIVE OPENS AT THE MUSEUM OF MODERN ART", and a quote by organizer and curator Kynaston McShine.
    TWO PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, with caption "MAJOR PUBLICATION TO ACCOMPANY ANDY WARHOL: A RETROSPECTIVE"
    FOUR PAGE PRESS RELEASE ON MUSEUM OF MODERN ART LETTERHEAD WITH TEXT ANDY WARHOL A RETROSPECTIVE, with caption "TWELVE FILMS SUPPLEMENT ANDY WARHOL RETROSPECTIVE FEBRUARY 7-APRIL 11, 1989"
    LEFT HAND SIDE SLEEVE:
    THE MODERN STAR, MOMA's 8 page "newspaper" with headlines and articles from the exhibition. Inside is a feature article announcing the exhibition, accompanied by other articles such as one entitled "Serial Imagery Seen in Warhol Retrospective" and "Factory, Fame and Fortune". The "Enquiring Reporter" section asks "What is Pop Art" and features REVEALING quotes on the subject byRobert Indiana, James Rosenquist, Tom Wesselmann and Andy Warhol.
    MUSEUM OF MODERN ART MEMBERS QUARTERLY, Winter, 1989, Eight Pages
    TWO PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL: A RETROSPECTIVE" dated February 1989 addressed to Publishers, Editors and Writers from Jeanne Collins, Director of Public Information (loose; unstapled).
    ONE PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL: A RETROSPECTIVE", entitled "SYMPOSIUM AND VIDEOTAPE COMPLEMENT ANDY WARHOL RETROSPECTIVE".
    TWO PAGE PRESS RELEASE ON MOMA LETTERHEAD AND TEXT "ANDY WARHOL A RETROSPECTIVE" featuring lengthy biography of Kynaston McShine, organizer of the exhibition and senior curator in the Department of Painting and Sculpture at the Museum of Modern Art since 1980.
  5. LICHTENSTEIN PRESS KIT:
    Inside are 5 sets of stapled inserts on National Gallery of Art News Release letterhead. The first is entitled "Stunning Survey of Lichtenstein Prints Premieres at National Gallery of Art, October 30, 1994 - January 8, 1995, and it has 4 pages. The second insert is entitled "Dots, Stripes, Strokes and Foils: Roy Lichtenstein's High-Tech Classicism", by Ruth Fine, also four pages. In the left hand sleeve is a list of Related Activities associated with the exhibition, including lectures, films, tours and family programs, etc. This is two pages.
    And perhaps most important is a detailed 13 page Checklist of all the works in this exhibition.
  6. JASPER JOHNS PRESS KIT:
  7. FIVE Original Press Releases
  8. MOMA Brochure on Jasper Johns
  9. MOMA Magazine on Jasper Johns
  10. Jasper Johns promotional bookmark created by MOMA

A must have for serious dealers, scholars, collectors and fans of Warhol, Lichtenstein and Johns: a scarce and invaluable reference for individuals, galleries and institutions that are involved in the respective careers of these 20th Century Pop Art legends.
Good vintage condition with expected age-wear.

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, Pennsylvania, based in New York, New York

Exhibition Highlights On Artsy

2016
Andy Warhol: Shadows, Guggenheim Museum Bilbao, Bilbao
2015
YES!YES!YES! WARHOLMANIA IN MUNICH, Museum Brandhorst, Munich
2015
Andy Warhol: Little Red Book #178, Frye Art Museum, Seattle
2015
Warhol by the Book, Williams College Museum of Art, Williamstown
2013
Andy Warhol, Brant Foundation

Solo Shows on Artsy

2016
Andy Warhol: Shadows, Guggenheim Museum Bilbao, Bilbao
2015
YES!YES!YES! WARHOLMANIA IN MUNICH, Museum Brandhorst, Munich
2015
Andy Warhol: Little Red Book #178, Frye Art Museum, Seattle
2015
Warhol by the Book, Williams College Museum of Art, Williamstown
2014
2014
2013
Andy Warhol, Brant Foundation
2011
Made in Italy, Gagosian Gallery, Rome

Group Shows on Artsy

2016
Art Basel Miami Beach, Edward Tyler Nahem Fine Art LLC, New York
2016
Los Angeles to New York: The Dwan Gallery, 1959-1971, National Gallery of Art, Washington, D.C., Washington
2016
Big Picture: Art After 1945, Seattle Art Museum, Seattle
2016
The Doris and Donald Fisher Collection, San Francisco Museum of Modern Art (SFMOMA), San Francisco
2016
Unfinished: Thoughts Left Visible, The Metropolitan Museum of Art, New York
2016
MashUp: The Birth of Modern Culture, Vancouver Art Gallery, Vancouver
View Artist's CV

About Roy Lichtenstein

When American Pop artist Roy Lichtenstein painted Look Mickey in 1961, it set the tone for his career. This primary-color portrait of the cartoon mouse introduced Lichtenstein’s detached and deadpan style at a time when introspective Abstract Expressionism reigned. Mining material from advertisements, comics, and the everyday, Lichtenstein brought what was then a great taboo—commercial art—into the gallery. He stressed the artificiality of his images by painting them as though they’d come from a commercial press, with the flat, single-color Ben-Day dots of the newspaper meticulously rendered by hand using paint and stencils. Later in his career, Lichtenstein extended his source material to art history, including the work of Claude Monet and Pablo Picasso, and experimented with three-dimensional works. Lichtenstein’s use of appropriated imagery has influenced artists such as Richard Prince, Jeff Koons, and Raymond Pettibon.

American, 1923-1997, New York, New York, based in New York and Southampton, New York

Exhibition Highlights On Artsy

2017
Matisse and American Art, Montclair Art Museum, Montclair
2016
Roy Lichtenstein: Re-Figure, Castelli Gallery, New York
2010
Roy Lichtenstein: Still Lifes, Gagosian Gallery, New York

Solo Shows on Artsy

2016
Roy Lichtenstein: Re-Figure, Castelli Gallery, New York
2010
Roy Lichtenstein: Still Lifes, Gagosian Gallery, New York

Group Shows on Artsy

2017
Matisse and American Art, Montclair Art Museum, Montclair
2016
The Gestural, 21er Haus, Vienna
2016
The Doris and Donald Fisher Collection, San Francisco Museum of Modern Art (SFMOMA), San Francisco
2016
International Pop, Philadelphia Museum of Art, Philadelphia
2015
RECTO VERSO, Fondazione Prada, Milan
2015
International Pop, Dallas Museum of Art, Dallas
2015
The Inaugural Installation, The Broad, Los Angeles
2015
International Pop, Walker Art Center, Minneapolis
2015
American Icons, RMN Grand Palais, Paris
View Artist's CV

About Jasper Johns

Jasper Johns's ongoing stylistic and technical experimentation place him at the forefront of American art. His richly textured paintings of maps, flags, numbers, and targets laid the groundwork for Pop art, Minimalism, and Conceptual art. In New York in the 1950s, Johns was part of a community of artists, including Robert Rauschenberg, seeking an alternative to the emotional nature of Abstract Expressionism. Influenced by Marcel Duchamp, Johns's early work paired the concerns of craft with familiar concrete imagery. His interest in process also led to innovations in lithography, screen-printing, etching and woodblock, using such materials as pencil, pen, brush, crayon, wax, and plaster to constantly challenge the technical possibilities of printmaking.

American, b. 1930, Augusta, Georgia, based in New York, New York

Exhibition Highlights On Artsy

2016
Big Picture: Art After 1945, Seattle Art Museum, Seattle
2016
Jasper Johns + Edvard Munch, Munch Museum, Oslo
2016
Campaign for Art, San Francisco Museum of Modern Art (SFMOMA), San Francisco
2015
Picasso.mania, RMN Grand Palais, Paris
2015
The Inaugural Installation, The Broad, Los Angeles

Solo Shows on Artsy

2016
Jasper Johns & Edvard Munch: Love, Loss, and the Cycle of Life, Joseph K. Levene Fine Art, Ltd., New York
2016
Jasper Johns Crosshatch, Joseph K. Levene Fine Art, Ltd., New York

Group Shows on Artsy

2017
Icons by Legends Online, Joseph K. Levene Fine Art, Ltd., New York
2017
Time & Place, Robert Fontaine Gallery, Miami
2017
MASTERS, MILL Contemporary, Santa Fe
2017
Prints, Galerie Lelong, Paris
2017
Miniatures, Joseph K. Levene Fine Art, Ltd., New York
2016
Pop Masterworks on paper, Joseph K. Levene Fine Art, Ltd., New York
2016
Big Picture: Art After 1945, Seattle Art Museum, Seattle
2016
Jasper Johns + Edvard Munch, Munch Museum, Oslo
2016
Campaign for Art, San Francisco Museum of Modern Art (SFMOMA), San Francisco
2015
Picasso.mania, RMN Grand Palais, Paris
2015
The Inaugural Installation, The Broad, Los Angeles
View Artist's CV