Andy Warhol, ‘The Souper Dress’, ca. 1969, Alpha 137 Gallery
Andy Warhol, ‘The Souper Dress’, ca. 1969, Alpha 137 Gallery
Andy Warhol, ‘The Souper Dress’, ca. 1969, Alpha 137 Gallery
Andy Warhol, ‘The Souper Dress’, ca. 1969, Alpha 137 Gallery
Andy Warhol, ‘The Souper Dress’, ca. 1969, Alpha 137 Gallery

Own a famous piece of Pop Art history! This iconic dress is in fine condition and has never been hemmed or altered, and has no rips or tears and was never worn. Unlike many other editions of this work on the market, this is accompanied by the original insert. It is extremely rare to find a Souper Dress - at any price - in such fine condition with the insert - which itself has become a valuable collectors' item! This is the classic Andy Warhol "Souper Dress" that is in the permanent collection of the Costume Institute of the Metropolitan Museum of Art, the Fashion Institute of Technology and the Andy Warhol Museum. This superb piece of Sixties conceptual art was also exhibited at a 2000 Whitney Museum exhibition focusing on Warhol's contribution to fashion, as well as many museum and gallery shows focusing on Art of the Sixties and Warhol's influence on fashion and popular culpture. The image is reproduced in the monograph "The Warhol Look: Glamour, Style, Fashion," by Mark Francis, New York 1997.
It is a silkscreen dress that was sold by Campbell's Soup as a nod to the throwaway, "carefree" culture of the 1960s. The Souper Dress is an early and iconic example of the convergence of fashion, high art, advertising and industry, and is well recognized as a collectors item. This A-line dress is printed with the red, black and white Campbell's Soup label. Many women in the Sixties who acquired these dresses took the instructions on the affixed label literally and disposed of these valuable dresses after receiving them. Thus, the Souper Dress is increasingly scarce and valuable. Nowadays these iconic and highly collectible pieces are often framed or exhibited in elegant plexiglass boxes. A must-have for serious Warhol fans and collectors, as well as designers and fashionistas. The Souper Dress is a superb conversation piece, and a marvelous piece of Pop Art ephemera from the fabulous Sixties.
In excellent original condition with original folds as issued - these works were sold folded and shipped in the mail to people who clipped out an ad in a Ladies Journal, wrote a check for $1.00 and mailed it to the Campbell's Soup Company.

Signature: Bears original label on the inside and accompanying flyer. EXTREMELY rare with the additional tags.

Publication:
Francis, Mark, The Warhol Look: Glamour, Style, Fashion, New York 1997

Campbell's Soup Company

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, PA, United States, based in New York, NY, United States