Andy Warhol, ‘Van Heusen 356 by And Warhol’, 1985, Revolver Gallery
Andy Warhol, ‘Van Heusen 356 by And Warhol’, 1985, Revolver Gallery
Andy Warhol, ‘Van Heusen 356 by And Warhol’, 1985, Revolver Gallery
Andy Warhol, ‘Van Heusen 356 by And Warhol’, 1985, Revolver Gallery
Andy Warhol, ‘Van Heusen 356 by And Warhol’, 1985, Revolver Gallery

Title: Van Heusen 365
Medium: Screenprint on Lenox Museum Board
Year: 1985
Size: 38” x 38”
Edition: Edition of 30 AP, signed and numbered in pencil, Portfolio of 10.

Andy Warhol created Van Heusen 365 for his Ads portfolio in 1985. This work features former United States President Ronald Reagan from an ad campaign while he was still an actor in the ‘50s and ‘60s. Modeling Van Heusen dress shirts, Ronald Reagan is depicted smiling next to their tagline, “Century shirts won’t wrinkle ever!” Andy Warhol found inspiration in this advertisement because he thought it was an ironic depiction of the man who would become president years after this advertisement ran. The Ads portfolio depicted images from popular advertising campaigns and prominent logos in contemporary American pop culture. Warhol was drawn to this subject matter because he began his career in commercial advertising and throughout his career he returned to the subject matter of pop culture. For this portfolio Warhol chose images that not only were meant to sell products, but they also contained images that were relatable to the average American consumer. Including images of the Paramount, Apple, and Mobilgas logos, Warhol created a portfolio that was easily recognizable. Also included in the series were images of pop culture stars like Ronald Reagan in Van Heusen apparel and Judy Garland for Blackglama Fur.

Signature: Signed and numbered in pencil.

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, Pennsylvania, based in New York, New York