Andy Warhol, ‘You're In’, 1967, EHC Fine Art
Andy Warhol, ‘You're In’, 1967, EHC Fine Art

Standing firmly alongside the iconic Campbell's Soup Cans and portraits of Marilyn Monroe, Andy Warhol's representation of the Coca-Cola bottle is one of a pantheon of images celebrating commonplace consumer products. You're In is part of a collection of silver spray-painted objects that was first seen on an exhibition poster for the Museum of Merchandise, advertising that the Coca-Cola bottles were filled with toilet water. In actuality, the shiny bottles were filled with a cheaply scented cologne called "Silver Lining," encapsulating the artist's incomparable ability to simultaneously destroy and retain the commercial identity of a mass-produced object. A few examples of You're In have come to auction over the years, fetching nearly $100,000 in recent years.

Signature: initialed

Christies

About Andy Warhol

Obsessed with celebrity, consumer culture, and mechanical (re)production, Pop artist Andy Warhol created some of the most iconic images of the 20th century. As famous for his quips as for his art—he variously mused that “art is what you can get away with” and “everyone will be famous for 15 minutes”—Warhol drew widely from popular culture and everyday subject matter, creating works like his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, and portraits of Marilyn Monroe, using the medium of silk-screen printmaking to achieve his characteristic hard edges and flat areas of color. Known for his cultivation of celebrity, Factory studio (a radical social and creative melting pot), and avant-garde films like Chelsea Girls (1966), Warhol was also a mentor to artists like Keith Haring and Jean-Michel Basquiat. His Pop sensibility is now standard practice, taken up by major contemporary artists Richard Prince, Takashi Murakami, and Jeff Koons, among countless others.

American, 1928-1987, Pittsburgh, Pennsylvania, based in New York, New York