Bruce High Quality Foundation, ‘Self Portrait (Beetlemania)’, 2001-2010, Contemporary Fine Arts

About Bruce High Quality Foundation

With a beguiling blend of reality and fiction, seriousness and humor, the anonymous artists behind The Bruce High Quality Foundation (BHQF) have been challenging the social, economic, and institutional structures of the art world since 2001. The group has created events, performances, installations, sculptures, videos, mixed-media projects, and even an art school, founded as an alternative to the university system. Centered upon the fictional deceased sculptor, “Bruce High Quality,” the Foundation aims “to invest the experience of public space with wonder, to resurrect art history from the bowels of despair, and to impregnate the institutions of art with the joy of man’s desiring.” They have accomplished this through such puckish activities as holding their “Brucennial” the same year their multimedia assessment of America, We Like America and America Likes Us (2010), was included in the Whitney Biennial, the very exhibition they were critiquing.

American, Founded 2001, based in New York, New York