The ‘Billboard for Edinburgh’ project ran from 2008 - 2016, when the Gallery was situated in its Calton Road premises and transformed a defunct billboard on the end wall of the building. The Billboard installation would change every three months and from each a limited edition print would be published. The list of contributors includes Turner Prize nominees and winners and artists with world renowned reputations alongside emerging talents.
Floyer’s work often forces the viewer to do a double-take and challenges peoples’ perceptions of what is real and what is fake; what is fact and what is fiction. Floyer employs the age-old trick of trompe l’oeil with what is a subtle intervention.
Publisher: Ingleby Gallery
About Ceal Floyer
Berlin-based conceptual artist Ceal Floyer is known for her sculpture, installation, and sound works involving everyday objects and humble interventions. She memorably exhibited a cash register receipt for 49 all-white items (from cotton, wool, and crème fraîche to eggs and toothpaste) in Monochrome Till Receipt (1998), a domestic still life via Minimalist abstraction. Floyer's clarity of thought and the elegantly concise presentation of her ideas resonate through all areas of her practice, informed by her particular sense of humor and an awareness of the absurd.
British, b. 1968, Pakistan, based in Berlin, Germany