Charles Loupot, ‘St. Raphaël/Quinquina.’, 1938, Rennert’s Gallery

One of the original posters that Loupot created for this brand of bitters, featuring the two waiters who would become, in a series of redesigns and refinements, the company trademark. What remained constant was their comic contrast in physique, and their colors – red and white. An additional Loupot innovation is featured in this landmark design: the lettering. Up to this point, the St. Raphaël name had been presented in an all-capital letter format; here, Loupot introduces the first version of the personalized product signature that would replace the previous block-letter logo.

About Charles Loupot