Korean Contemporary Art Expert Miki Wick-Kim on Her Highlights from KIAF 2015
Choi Jeong Hwa is an artist and designer whose work moves between the disciplines of visual art, graphic design, industrial design and architecture. His inspiration comes from popular culture and day-to-day life. This is reflected in his choice of media ranging from video, moulded plastic, shopping trolleys, real and fake food, lights, wires and kitsch artifacts. Best known for his large-scale inflatable sculptures — notably lotus blossoms — Choi’s practice is marked by an irreverent take on cultural icons and materials that permeate our daily life. Large-scale outdoor sculptures crafted from diverse materials such as consumer goods, balloons, wires, as well as recycled and found objects are the hallmarks of Choi’s playful repertoire.
Choi Jeong Hwa creates art from the most humble of materials, finding inspiration in soda bottles, shopping bags, and colorful plastic dishes from the 99-cent store. Inspired by the harmony and chaos of the urban environment, the artist, architect, and designer undermines the hierarchy of the museum by installing his pieces on the outside of buildings. He has created a 10-story installation made from 1,000 discarded doors, and decorated Seoul’s Olympic Stadium with garlands made from 2 million pieces of trash—transforming the building’s surface into a glittering jewel. In other pieces he explores ideas of artificiality and permanence through the use of plastic food and flowers. He declines to categorize his work, leaving the audience to define his pieces on a personal level. As his motto states: “My art is your heart.”
Korean, b. 1961, Seoul, South Korea