Francis Baudevin, ‘Hydra’, 2006, Galerie Mark Müller

About Francis Baudevin

For Francis Baudevin, his work is an exploration of the “iconophobic” nature of Swiss design and visual culture, revealed in the hard-edged aesthetic of the pharmaceutical products, record albums, and corporate logos that he appropriates and exaggerates in his paintings. Drawing on his training as a graphic designer, Baudevin reverses the traditional notion of art influencing design. He cites a range of artistic influences, from Piet Mondrian, to Pop artists Andy Warhol and Roy Lichtenstein, to Swiss Concretists Richard Paul Lohse and Max Bill, sharing with the latter two a particular interest in the intersection between “fine art” and graphic design.

Swiss, b. 1964