Gregory Siff, ‘Sold Out Helado’, 2015, Julien's Auctions
Gregory Siff, ‘Sold Out Helado’, 2015, Julien's Auctions
Gregory Siff, ‘Sold Out Helado’, 2015, Julien's Auctions


Numbered in pencil lower left "41/50"

"This piece was one of the jump offs for a whole new body of work that will be unveiled [...], Portrait of an American Ice Cream Man. I had a 48 x 48 canvas in my studio that became one of the most thickest canvases in paint to date because I was doing so much traveling last year, that whenever I returned from a trip. I would add something else to the canvas. There are so many materials and inks and layers to this painting that it took on an embossed textural feel much like a globe.

Every time I came home I would find something new to record from my life and put it into an ice-cream truck menu. Also it was always good to be home in Downtown Los Angeles and whenever I saw the Ice Cream Man pushing his fridge through the streets I became enamored with the handwritten style on the sides of the truck and cart. It proved to me that if you want to go out and get it, to hustle, to make it, you’ve got to create it with your hands. I love this piece for all that. And because I danced on the back of the canvas like a kid who just got his ice cream after chasing down the truck!" - Gregory Siff —Courtesy of Julien’s Auctions"

Signature: Signed lower right

Image rights: Courtesy of Julien’s Auctions

About Gregory Siff

Gregory Siff’s signature “storyboards” feature fragments of imagery that represent a visual record of the artist’s life. He understands each icon as a piece of DNA that provides a window into his emotional and creative state of mind. Siff prefers to work with primary colors as they symbolize the imaginative possibility of beginning a work of art. His career has involved numerous collaborations with brands such as Vans and Helmut Lang, along with varied commissioned installations with charities, auction houses, and galleries across the United States.

American, b. 1977, Brooklyn, New York, based in Los Angeles, California