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Haddon Sundblom

Evening by the Fire, 1930

Oil on Canvas
27 × 32 in
68.6 × 81.3 cm
Contact For Price
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About the work
Medium
Painting
Signature
Signed Lower Left
Haddon Sundblom
American, 1899–1976
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Considered one of the most important producers of popular advertising imagery of the 20th century, Haddon Sundblom is best known for creating the iconic image of Coca-Cola’s Santa Claus—endowed with portly frame and cheerful, grandfatherly demeanor—as well as the fictional consumer icons Aunt Jemima and the Quaker Oaks Quaker. These and other commercial images by Sundblom, of idealized pin-up girls (including a Playboy cover) and comfortable middle-class families enjoying the fruits of a consumer culture, are thought to have helped cultivate and define the American dream. Sundblom’s legacy lives on in his influence on other pin-up artists such as Gil Elvgren.

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view
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About the work
Medium
Painting
Signature
Signed Lower Left
Haddon Sundblom
American, 1899–1976
Follow

Considered one of the most important producers of popular advertising imagery of the 20th century, Haddon Sundblom is best known for creating the iconic image of Coca-Cola’s Santa Claus—endowed with portly frame and cheerful, grandfatherly demeanor—as well as the fictional consumer icons Aunt Jemima and the Quaker Oaks Quaker. These and other commercial images by Sundblom, of idealized pin-up girls (including a Playboy cover) and comfortable middle-class families enjoying the fruits of a consumer culture, are thought to have helped cultivate and define the American dream. Sundblom’s legacy lives on in his influence on other pin-up artists such as Gil Elvgren.

Haddon Sundblom

Evening by the Fire, 1930

Oil on Canvas
27 × 32 in
68.6 × 81.3 cm
Contact For Price
Have a question? Read our FAQ.
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Other works from The Illustrated Gallery
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