Herbert Bayer, ‘Self-Portrait ’, 1932, ARS/Art Resource

Image rights: ARS/Art Resource / Bayer, Herbert (1900-1985) © ARS, NY

About Herbert Bayer

Herbert Bayer was a pioneer of modern typography, graphic design, and advertising. Bayer first studied painting at the Bauhaus under Wassily Kandinsky before being appointed master of the art school’s printing and advertising workshop in 1925. During his tenure, he determined the graphic communications style of the Bauhaus by emphasizing functionality and clarity in composition, integrating photography and photomontage, and designing and establishing Universal—a lower-case, sans-serif typeface—as the standard font for all Bauhaus publications. Bayer immigrated to the United States in 1938 and quickly established himself as a visual consultant for companies such as General Electric and the Container Corporation of America. He helped shape our understanding of modernism by designing exhibitions for MoMA, including “Bauhaus: 1919–1928” and “Road to Victory,” a show in which photographs from World War II were enlarged into dynamic, overlapping photomurals.

Austrian-American, 1900-1985, Haag, Austria

Solo Shows

Kamakura Gallery, 
Kamakura, Kanagawa Prefecture, Japan,
Herbert Bayer

Group Shows

Wayzata, Minnesota ,
Lentos Kunstmuseum, 
Linz, Austria,
Der nackte Mann
New York,
The Modern Poster

Fair History on Artsy

Edwynn Houk Gallery at Paris Photo 2016