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Herbert Bayer

Shortly Before Dawn, 1936

Vintage gelatin silver print on warm-toned, matte surface carte postale paper
3 × 4 in
7.6 × 10.2 cm
This is part of a limited edition set.
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location
New York
Have a question? Read our FAQ.
Herbert Bayer
Austrian-American, 1900–1985
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Herbert Bayer was a pioneer of modern typography, graphic design, and advertising. Bayer first studied painting at the Bauhaus under Wassily Kandinsky before being appointed master of the art school’s printing and advertising workshop in 1925. During his tenure, he determined the graphic communications style of the Bauhaus by emphasizing functionality and clarity in composition, integrating photography and photomontage, and designing and establishing Universal—a lower-case, sans-serif typeface—as the standard font for all Bauhaus publications. Bayer immigrated to the United States in 1938 and quickly established himself as a visual consultant for companies such as General Electric and the Container Corporation of America. He helped shape our understanding of modernism by designing exhibitions for MoMA, including “Bauhaus: 1919–1928” and “Road to Victory,” a show in which photographs from World War II were enlarged into dynamic, overlapping photomurals.

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Herbert Bayer
Austrian-American, 1900–1985
Follow

Herbert Bayer was a pioneer of modern typography, graphic design, and advertising. Bayer first studied painting at the Bauhaus under Wassily Kandinsky before being appointed master of the art school’s printing and advertising workshop in 1925. During his tenure, he determined the graphic communications style of the Bauhaus by emphasizing functionality and clarity in composition, integrating photography and photomontage, and designing and establishing Universal—a lower-case, sans-serif typeface—as the standard font for all Bauhaus publications. Bayer immigrated to the United States in 1938 and quickly established himself as a visual consultant for companies such as General Electric and the Container Corporation of America. He helped shape our understanding of modernism by designing exhibitions for MoMA, including “Bauhaus: 1919–1928” and “Road to Victory,” a show in which photographs from World War II were enlarged into dynamic, overlapping photomurals.

Herbert Bayer

Shortly Before Dawn, 1936

Vintage gelatin silver print on warm-toned, matte surface carte postale paper
3 × 4 in
7.6 × 10.2 cm
This is part of a limited edition set.
Contact For Price
location
New York
Have a question? Read our FAQ.
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Bauhaus
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