Hugo WETLI, ‘SWISSAIR - FAR EAST’, 1957, The Ross Art Group Inc.

Swissair was founded in 1931 after the merger of Ad Astra Aero (founded in 1919) and Balair (founded in 1925). At the start, unlike other European airlines, Swissair did not receive support from the government. It was not until 1951 that the Swiss government purchased 30% of the shares, and the airline became the official national carrier of Switzerland.

Swissair was a pioneer in many aspects of the airline industry. For example, the airline was one of the first to use American aircraft and the first in Europe to employ flight attendants in 1934. In 1957 they added the Far East to their routes, with stops in Bombay (now Mumbai), India.

In this bold image created in 1957 by Hugo Wetli ( 1916 – 1972) we see 2 elements of Far East culture that the visitor could enjoy by using Swissair to travel to that part of the globe. This was part of Swissair’s campaign to promote their extended global routes. Hugo Wetli was classically trained as an artist in Bern and Geneva. He worked as a graphic designer as well as a poster designer for the bulk of his career.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.

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About Hugo WETLI

Swiss, 1916-1972, Switzerland, based in Switzerland