Jules Chéret, ‘PASTEL OF 4 WOMEN - CHERET’, 1910, The Ross Art Group Inc.

Jules Cheret (1836-1932) is an important figure in poster history. He pioneered the art of color lithography, and for this is commonly referred to as the, “Father of Poster Design”. It is because of his innovation that poster art became an industry.

Paired with his creativity and artistic flair, Cheret created advertisements for cabarets, music halls, and theaters. He used the influence of the Rococo to create vivid advertising, often featuring free-spirited young women that became known as “Cherettes.” These figures have become quintessential Belle Epoque images.

This is a unique piece created by Jules Cheret in 1910. It is a composite image of four attractive women, created using pastels on canvas. It is in the hand of the master artist and was created one year before Cheret produced his last poster. You can read more about the life of Jules Cheret in our blog post, here: http://ow.ly/R6td308Tvcp.
This is an original work of art. It is not a reproduction. This artwork is in excellent condition. We guarantee the authenticity of all of our artworks.

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About Jules Chéret

The father of modern poster art and a critical figure in the development of the French Belle Époque style, Jules Chéret was the first artist to work with color lithography. Finding little success in France due in part to inadequate printing technology, Chéret moved to London and began designing perfume packaging for Rimmel during the 1860s. Rimmel became Chéret’s patron and financed his commercial lithography studio in Paris. The artist’s free-spirited, Rococo-style female figures, dubbed “Chérettes,” came to not only define Belle Époque advertising but also represent the liberated Parisian woman. Later artists such as Charles Gesmar and Henri de Toulouse-Lautrec mimicked his style. Although Chéret had a talent for working with oil paint and pastels, he remains best known for his lithographs, which served as the exemplar of poster design and color theory during the late 19th century.

French, 1836-1932, Paris, France, based in Paris, France