Keith Haring, ‘Absolut Vodka’, 1986, Rennert’s Gallery

The legend: in the mid-'80s, Andy Warhol was in Studio 54 and gazed beyond the bar to the liquor on the wall, concentrated on the Absolut purity of the vodka bottle before him – and a game-changing ad campaign was born. Warhol identified Keith Haring as the second artist for the Absolut campaign, and this poster was born: a shining, cheerful, One Nation Under a Vodka Groove with the playfulness that only Haring can deliver. This is the version without the bottom text banner: "Absolut Haring."

About Keith Haring

Bridging the gap between the art world and the street, Keith Haring rose to prominence in the early 1980s with his graffiti drawings made in the subways and on the sidewalks of New York City. Combining the appeal of cartoons with the raw energy of Art Brut artists like Jean DuBuffet, Haring developed a distinct pop-graffiti aesthetic centered on fluid, bold outlines against a dense, rhythmic overspread of imagery like that of babies, barking dogs, flying saucers, hearts, and Mickey Mouse. In his subway drawings and murals, Haring explored themes of exploitation, subjugation, drug abuse, and rising fears of nuclear holocaust, which became increasingly apocalyptic after his AIDS diagnosis. Alongside Jean-Michel Basquiat, Kenny Scharf, and Jenny Holzer, Haring is regarded as a leading figure in New York East Village Art scene in the 1970s and '80s.

American, 1958-1990, Reading, Pennsylvania, based in New York, New York