Keith Haring, ‘Dessin Inedite de Keith Haring ’, 1988, Fairhead Fine Art Limited

Around the image and text is an indented section made by a machine.

The text below the image reads “Dessin inedite de Keith Haring” Beneath the image there is a date, 1988, and details of the vintage wine which it promotes “Pauillac - Produce of France). Haring’s design is a mischievous version of the Dancing Rams theme: probably this makes an ironic reference to Mouton Rothschild's official Coat of Arms.

To commemorate the Allied victory in 1945, Baron Phillipe de Rothschild had the idea of embellishing the Mouton Rothschild label with art. Each year a famous painter was asked to produce a design for a label and this custom lasted from 1945 until 1996. The label design was incorporated into a poster to advertise the wine and this is an example of one of these attractive and well-made pieces - on quality thick paper. Amongst the more famous “labels” and posters were:
1947: Jean Cocteau
1955 : George Braque
1956 : Salvador Dali
1967: Cesar
1970 : Marc Chagall
1972 : Serge Polliakoff
1974 : Robert Motherwell
1980 : Arman
1990 : Frances Bacon
1995 : Antoni Tapies
1948 : Marie Laurencin
1964 : Henry Moore
1969 : Joan Miro
1971 : Kandinski
1973 : Pablo Picasso
1975: Andy Warhol
1985: Paul Delvaux
1988 : Keith Haring
1989: Georg Baselitz
1994 : Karrel Appel
1995: Antoni Tapies
1998: Rufino Tamayo
2004: HRH The Prince of Wales
2006: Lucien Freud
2009: Anish Kapoor
2010: Jeff Koons

Since 1946 only 4 vintages out of the 60 have departed from the tradition. In 1981 Baroness Philippine de Rothschild collated all the original works which had been made by the world famous artists into individual framed exhibition cases and arranged a travelling exhibition of these: since that time the show has been to many famous museums throughout the world: It began in Canada, In Japan in 1982 and later the United States (21 Cities), England, Scotland, Germany, Belgium, Hong Kong, China and Russia.

Edition: Size unknown

Series: Rothschild wine labels

Signature: Printed signature, signed in the stone by the artist and by Phillipe de Rothschild

Publisher: Waddesdon Wine Ltd

Mouton Rothschild, “Paintings for the Labels”, Published by Sotheby's 2007. The book was published when the exhibition was hosted by Sotheby's in New York City. See page 131 which illustrates this label.

About Keith Haring

Bridging the gap between the art world and the street, Keith Haring rose to prominence in the early 1980s with his graffiti drawings made in the subways and on the sidewalks of New York City. Combining the appeal of cartoons with the raw energy of Art Brut artists like Jean DuBuffet, Haring developed a distinct pop-graffiti aesthetic centered on fluid, bold outlines against a dense, rhythmic overspread of imagery like that of babies, barking dogs, flying saucers, hearts, and Mickey Mouse. In his subway drawings and murals, Haring explored themes of exploitation, subjugation, drug abuse, and rising fears of nuclear holocaust, which became increasingly apocalyptic after his AIDS diagnosis. Alongside Jean-Michel Basquiat, Kenny Scharf, and Jenny Holzer, Haring is regarded as a leading figure in New York East Village Art scene in the 1970s and '80s.

American, 1958-1990, Reading, Pennsylvania, based in New York, New York