Lucian Bernhard, ‘Amoco - More Bad News for the Axis! ’, ca. 1940, Omnibus Gallery

Signature: Born in Germany in 1883, Lucian Bernhard became one of the great influencers of modern graphic design. During the turn of the century, when posters were ornate, over the top, and wordy - Bernhard was one of the pioneers of simplification. His first poster for Priester Match, completed c.1903 was revolutionary. He slimmed down the graphic to the necessities: the name of the company, and the product they were advertising. This was startling, powerful, and had the ability to catch the viewer’s eye instantly. This type of imagery became known as “object poster” or Sachplakt. Bernhard played a key role in the development of this movement. This poster was completed after Bernhard moved to the United States. The Omnibus Gallery sells vintage, original posters. We do not sell reproductions. Every poster has been archivally linen backed, cleaned and de-acidified. Condition: B+

About Lucian Bernhard