Matthew Webb, ‘Ecotourism in action (Luchenok Organic Farm, Vodoley, Minsk, Belarus)’, 2012, Pushkin House

Series: Carbon Journey.

Signature: Signed on verso.

Image rights: © Matthew Webb. All rights reserved.

Moscow Manege; Russian State Darwin (Natural History) Museum; Russian State Vodokanal Museum; Anichkova Palace; Central Hall Minsk; British Embassy Moscow; British Ambassador's Residence Moscow; Pushkin House London.

Ecotourism provides a local alternative to travelling great distances by plane. It can also provide much needed investment to transform local communities.

“My motivation comes from my father. He worked tirelessly to build a community of farms. My work simply builds on what he started. We grow potatoes and strawberries and also welcome many guests from Minsk – only 30 minutes away. There are now over 48 ecotourism resorts in Belarus as a result of our example” - Sergey Luchenok, Ecotourism Resort Owner and Organic Farmer.

Direct from the author.

About Matthew Webb

Documentary photographer Matthew Webb has examined a diverse range of subject matter, from globalization, Soviet space exploration, and the confrontation between the urban and the rural, to personal narratives of individual families or communities. Working predominantly in black-and- white—to foreground the human experience rather than the play of color and light—he has captured images in the United Kingdom, Yemen, Turkmenistan, Kazakhstan, and China. Primarily fascinated by the tension between modernization and tradition, Webb searches for the common experiences between disparate places.

British , b. 1980, Middlesbrough, United Kingdom, based in Brasília - Federal District, Brazil