Michael Mastrototaro, ‘Untitled’, Museum of African Design (MOAD)

Artist's Statement
The photo series EFFIGI connects the inner and the outer view of reality. It was realized while traveling through Zimbabwe, Mozambique and South Africa. Where is the border between the inner and the outer view of a scene? Where is the real reality for us? Everybody lives in their own world. We create an understanding of our surroundings through our social and acquisitioned memories. The feeling we get from a moment and its acceptance depends on all the memories of our lives. EFFIGI is a photographical experiment, with the aim of presenting two perspectives of one experience. It connects drawings (inner view) with copies (photography) of reality. It is an examination of reality and a media reflection of photography itself.

Image rights: Photographer: Louis Grobler Artwork copyright holder: Michael Mastrototaro

Biography
1999 Michael Mastrototaro set up the art group MACHFELD (together with Sabine Maier) in Vienna, Austria. Based on the identically named cyber-novel (written by Michael Mastrototaro) MACHFELD developed an art-label with the focus points: web-art, short- and experimental films, streaming - projects, interactive installations, art-radio works as well as art for the public space. Most of the work from Michael Mastrototaro is labelled under MACHFELD.

Projects, exhibitions and installations / screenings in Africa, Europe, Central- & North America and in the USA.

About Michael Mastrototaro