Dimensions: Celery Tray: 17" x 13" x 1". Tomato Tray: "14" x 11" x 1". Drawing: framed 21" x 16"
Manufacturer: Ceramic: Flavia for Memphis/Milano 1985. Made in Italy.
Original presentation drawing with studio stamp and address and notes handwritten by De Lucchi. Proposal for ceramic collection for Bloomingdale's. Trays subsequently produced in a special production run of fewer than 100 each. Printed on bottom; Memphis/Milano, Bloomingdale's, Made in Italy by FLAVIA, Designed by MICHELE DE LUCCHI. This design is in production today labeled only Memphis/Milano.
In September 1985, Bloomingdale's in New York opened "Ecco L'Italia," a seven-week event that displayed Italy's classic and modern designs in everything from fashion to home furnishings. The New York Times called the enterprise "A Celebration Con Brio of Italian Creativity." The more than 1700 individuals who attended the festive, black-tie opening included famous designers from Italy and beyond, among them Ettore Sottsass, Barbara Radice, Aldo Cibic, Emilio Pucci, Michael Graves, and Massimo and Lella Vignelli. "Ecco La Casa" was the title of a series of model rooms that included a striking design by Memphis designer and member of Sottsass Associati Aldo Cibic, which was furnished with Memphis furnishings, wallpaper and rugs. Memphis ceramics were featured in a special display in the gift department and included production versions of the Celery and Tomato trays, the Carrot and Cucumber vases, Broccoli Bowl and a series of plates, for example, Rucola, Indivia and Lettuce. This collectors set offers a unique opportunity to own the story of the creation of a Memphis product: both the one-of-a-kind proposal drawing and the subsequent limited-edition ceramics.
Series: These trays are still in production today although labeled only Memphis/Milano.
Signature: Original presentation drawing with studio stamp and address and notes handwritten by De Lucchi. Trays printed on bottom; Memphis/Milano, Bloomingdale's, Made in Italy by FLAVIA, Designed by MICHELE DE LUCCHI.
Image rights: The Modern Archive
About Michele de Lucchi
Italian, b. 1951, Ferrara, Italy, based in Rome, Italy