Miu Miu is the instinctive, experimental counterpart to Prada, an alternative focus of one singular vision. Miuccia Prada amplifies femininity through extremes with Miu Miu, experimenting with shape, texture and cultural iconography. From its inception in 1993 Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take on dressing-up. Inspired by fashion’s endlessly morphing, ever-changing nature, Miu Miu is layered with meaning and elegant contradictions.