Pablo Picasso, ‘Bacchanale ’, 1973, Fairhead Fine Art Limited

The image by Picasso depicts a painting date 1959 in the Museum of Mouton Rothschild.
Note 1: Above the image is enscribed “En hommage a Picasso (1881 - 1973) indicating that this is a posthumous impression - the artist had just died in that year. Beneath the image there is a date, 1973, and details of the vintage wine which it promotes “Pauillac - Produce of France). Picasso had only recent died when his family discussed the possibility of Mouton Rothschild using one of his paintings for their label. A watercolour and goache on paper dated 22.12.1959 was chosen. This, doubtless, conveyed the imagery required for the project : dancing inebriated forms swirling together!
Note 2: To commemorate the Allied victory in 1945, Baron Phillipe de Rothschild had the idea of embellishing the Mouton Rothschild label with art. Each year a famous painter was asked to produce a design for a label and this custom lasted from 1945 until today. The label design was incorporated into a poster to advertise the wine and this is an example of one of these attractive and well made pieces - on quality thick paper. Amongst the more famous “labels” and posters were:
1955 : George Braque
195 6 : Salvador Dali
1967: Cesar
1970 : Marc Chagall
1972 : Serge Polliakoff
1974 : Robert Motherwell
1980 : Arman
1990 : Frances Bacon
1995 : Antoni Tapies
1948 : Marie Laurencin
1964 : Henry Moore
1969 : Joan Miro
1971 : Kandinski
1973 : Pablo Picasso
1975: Andy Warhol
1985: Paul Delvaux
1988 : Keith Haring
1989: Georg Baselitz
1994 : Karrel Appel
1995: Antoni Tapies
1998: Rufino Tamayo
2004 HRH The Prince of Wales
2006: Lucien Freud
2009: Anish Kapoor
2010: Jeff Koons
Since 1946 only 4 vintages out of the 60 have departed from the tradition.
In 1981 Baroness Philippine de Rothschild collated all the original works which had been made by the world famous artists into individual framed exhibition cases and arranged a travelling exhibition of these: since that time the show has been to many famous museums throughout the world: It began in Canada, In Japan in 1982 and later the United States (21 Cities), England, Scotland, Germany, Belgium, Hong Kong, China and Russia.
Edition: Size unknown

Signature: printed signature

Publisher: Waddesdon Wine Ltd

Mouton Rothschild, “Paintings for the Labels”, Published by Sotheby's 2007. The book was published when the exhibition was hosted by Sotheby's in New York City. See page 131 which illustrates this label.

About Pablo Picasso

A prolific and tireless innovator of art forms, Pablo Picasso impacted the course of 20th-century art with unparalleled magnitude. Inspired by African and Iberian art and developments in the world around him, Picasso contributed significantly to a number of artistic movements, notably Cubism, Surrealism, Neoclassicism, and Expressionism. Along with Georges Braque, Picasso is best known for pioneering Cubism in an attempt to reconcile three-dimensional space with the two-dimensional picture plane, once asking, “Are we to paint what’s on the face, what’s inside the face, or what’s behind it?” Responding to the Spanish Civil War, he painted his most famous work, Guernica (1937), whose violent images of anguished figures rendered in grisaille made it a definitive work of anti-war art. “Painting is not made to decorate apartments,” he said. “It’s an offensive and defensive weapon against the enemy.” Picasso’s sizable oeuvre includes over 20,000 paintings, prints, drawings, sculptures, ceramics, theater sets, and costume designs.

Spanish, 1881-1973, Malaga, Spain, based in Paris and Mougins, France