Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery
Peter Hoffer, ‘Runway Model (Prada) ’, 2016, Oeno Gallery

The artist offers a contemporary consideration of the fashion industry and its memes, particularly the Paris runway. Like the other paintings in this series, the Prada model is raised on a dais or altar. The refined and realistic rendering of a high-fashion model has been juxtaposed with transparent, geometric layers of spray paint, and graffiti-like drips. The abstraction in the lower panel is in sharp contrast to the high realism of the model herself. The painting is on canvas that has been applied to panel and then coated in resin. Hoffer draws attention to the process of creating art - the construction is skillful but exposed.

About Peter Hoffer

Peter Hoffer is a landscape painter, working with traditional varnishing techniques popularized in the 19th century. He particularly addresses artists’ practice of using a high-gloss finish to maintain the appearance of being newly completed. His images feature nondescript views of landscapes, to which he applies many coats of reflective varnishes, sometimes between layers of paint. Over time, the surface shows natural inconsistences such as discoloration and cracks. Hoffer exaggerates this effect by marking, etching, scratching, and searing the varnished layers, such that they becomes rough “like the terrain itself.”

Canadian, b. 1965, Brantford, Canada, based in Montreal, Canada