Richard Rush Studio, ‘Scale model of 'Progressland' for the World's Fair, New York’, 1964, Chamber
Richard Rush Studio, ‘Scale model of 'Progressland' for the World's Fair, New York’, 1964, Chamber
Richard Rush Studio, ‘Scale model of 'Progressland' for the World's Fair, New York’, 1964, Chamber
Richard Rush Studio, ‘Scale model of 'Progressland' for the World's Fair, New York’, 1964, Chamber
Richard Rush Studio, ‘Scale model of 'Progressland' for the World's Fair, New York’, 1964, Chamber

The scale model of “Progressland” refers to the General Electric pavilion at the 1964 World’s Fair, whose themes were “Progress through Electric Power” and “The Wonders of Atomic Energy.” In a brochure from the time, “Progressland” is described as “a large graceful building with a curving 200-foot-wide dome, supported by a unique pattern of swirling circular pipes. It is eye-catching by day . . . and dazzlingly colorful by night.”

In Richard Rush’s carefully crafted model, made around the time of the fair, we can today appreciate the hope imbued into the temporary architecture, which celebrated a golden era of optimism in technical innovation and scientific exploration.